World’s First Parenthood and Baby Experience Celebrates Grand Opening

Jan 24, 2017 | News & Updates

BOVE, a new concept store and experience hub by Spring Maternity, is officially celebrating their grand opening today at Suntec City. The Guest of Honour is Ms Sim Ann, Senior Minister of State, Ministry of Trade and Industry.

As the strategy and innovation consultant for BOVE, Consulus developed the new experience and retail concept as part of the PurposeCORE project to transform Spring Maternity into an advisor for maternity and early parenthood.

The new experience hub, BOVE, was designed to provide a supportive community for parents and their beloved little ones. At 15,000 sqft, with facilities to help parents and babies relax, such as a mother and baby spa and a baby gym with infant care facilities, BOVE is now the largest pregnancy and birth experience hub in Asia.

“It has been a pleasure to work with purpose-driven leaders like Joey, Soon Heng and their amazing team on the project to help reshape their strategy and model. Above all, it was an experience of the heart as they strived to put parents and babies at the heart of their consideration every step of the way. May BOVE shape the world,” said Lawrence Chong, CEO of Consulus.

PurposeCORE programme developed by Consulus has been applied in hundreds of companies throughout the Asia-Pacific since 2004. Consulus is now headquartered in Singapore, alongside with its regional offices in Argentina, Bangladesh, Brunei Darussalam, Italy, Myanmar, Sri Lanka, Thailand and Vietnam.

Shape the World Summit 2022: Future Resilience by Design

Shape the World Summit 2022: Future Resilience by Design

Over 150 leaders from business, non-profits and social enterprises from 12 countries convened in person at The Swissotel, The Stamford for Shape the World Summit 2022 on 21st June to share personal experiences and ideas on how to shape a resilient future.

Consulus Elects First Chairwoman: Helena Pham

Consulus Elects First Chairwoman: Helena Pham

This week, during the 5th Annual Consulus Global School, conducted in a hybrid format with Consulites in attendance from 12 countries, Ms Helena Pham was elected as the Global Chairwoman for 2022 to 2023.