Why is Verizon paying US$4.8 bln for the struggling Yahoo? – Consulus comments on Marketing Magazine

Jul 25, 2016 | English, News & Updates, Singapore

In comments to Marketing Magazine on the acquisition of Yahoo by Verizon, Lawrence Chong, CEO of Consulus, said the acquisition marks the end of an era and Yahoo’s decline should be served as a warning to brands who claim to be disruptive today without actually being so.

“Yahoo was the disruptor in the early days of the internet and it built a huge brand name. But the internet evolved and Yahoo did not,” he said. Meanwhile, its competitors and other internet businesses such as Amazon, Google and Facebook continued to evolve their business model to adapt to the new capabilities that technology can bring.

He added that Yahoo’s strategy to become a master brand for all things internet was “a tumultuous task” and not one which is viable.

Read the full article on Marketing Magazine here.

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Consulus Elects New Global Chairwoman: Sindavanh Manivong

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Consulus Global Network has elected Ms Sindavanh Manivong, the Country Director of Consulus Laos as its next Global Chairwoman for the 1-year term from 2023 – 2024. The Global Chairwoman shall serve as the global spokesperson, focus on the relational dynamics of the entire network, and convene the global leadership team. The Chairwoman shall serve her role in unity with Lawrence Chong, Group CEO of Consulus.

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