Why is Verizon paying US$4.8 bln for the struggling Yahoo? – Consulus comments on Marketing Magazine

Jul 25, 2016 | English, News & Updates, Singapore

In comments to Marketing Magazine on the acquisition of Yahoo by Verizon, Lawrence Chong, CEO of Consulus, said the acquisition marks the end of an era and Yahoo’s decline should be served as a warning to brands who claim to be disruptive today without actually being so.

“Yahoo was the disruptor in the early days of the internet and it built a huge brand name. But the internet evolved and Yahoo did not,” he said. Meanwhile, its competitors and other internet businesses such as Amazon, Google and Facebook continued to evolve their business model to adapt to the new capabilities that technology can bring.

He added that Yahoo’s strategy to become a master brand for all things internet was “a tumultuous task” and not one which is viable.

Read the full article on Marketing Magazine here.

Shape the World Summit 2022: Future Resilience by Design

Shape the World Summit 2022: Future Resilience by Design

Over 150 leaders from business, non-profits and social enterprises from 12 countries convened in person at The Swissotel, The Stamford for Shape the World Summit 2022 on 21st June to share personal experiences and ideas on how to shape a resilient future.

Consulus Elects First Chairwoman: Helena Pham

Consulus Elects First Chairwoman: Helena Pham

This week, during the 5th Annual Consulus Global School, conducted in a hybrid format with Consulites in attendance from 12 countries, Ms Helena Pham was elected as the Global Chairwoman for 2022 to 2023.