Why is Verizon paying US$4.8 bln for the struggling Yahoo? – Consulus comments on Marketing Magazine

Jul 25, 2016 | English, News & Updates, Singapore

In comments to Marketing Magazine on the acquisition of Yahoo by Verizon, Lawrence Chong, CEO of Consulus, said the acquisition marks the end of an era and Yahoo’s decline should be served as a warning to brands who claim to be disruptive today without actually being so.

“Yahoo was the disruptor in the early days of the internet and it built a huge brand name. But the internet evolved and Yahoo did not,” he said. Meanwhile, its competitors and other internet businesses such as Amazon, Google and Facebook continued to evolve their business model to adapt to the new capabilities that technology can bring.

He added that Yahoo’s strategy to become a master brand for all things internet was “a tumultuous task” and not one which is viable.

Read the full article on Marketing Magazine here.

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Shape the World Summit 2024: In an Age of Crisis, Creative Change-making matters

Shape the World Summit 2024: In an Age of Crisis, Creative Change-making matters

Shape the World Summit 2024 will be held on June 21st at Jewel Changi Airport, with a closing keynote by Mr. Lim Boon Heng, Chairman of Temasek Holdings.

This year’s summit will launch groundbreaking initiatives such as AgriCORE for regenerative agriculture, DialogueCORE for inclusion resilience, and FamilyCORE for family-led foundation impacts.

The event concludes with a gala dinner marking Consulus’ 20th anniversary and the book launch of Creative Change: Becoming Changemakers and Seeing the Heart of Lasting Change by Lawrence Chong.

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