What’s at stake for F1 in Southeast Asia, if Singapore says no to new deal? – Consulus comments on Marketing Interactive

Nov 24, 2016 | English, News & Updates

With Malaysia’s recent decision not to renew its hosting rights with Formula One (F1) after 2018, the big question is, if Singapore follows Malaysia’s lead, what will happen to the brand’s foothold in Southeast Asia altogether?

“F1 is at a crossroads and it is not like before. Auto brands are not putting that much emphasis into the race itself and are reconsidering their participation in the race. So certainly the issues at F1 do have an effect on the host countries,” said CEO of Consulus, Mr Lawrence Chong.

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