What’s at stake for F1 in Southeast Asia, if Singapore says no to new deal? – Consulus comments on Marketing Interactive

Nov 24, 2016 | English, News & Updates

With Malaysia’s recent decision not to renew its hosting rights with Formula One (F1) after 2018, the big question is, if Singapore follows Malaysia’s lead, what will happen to the brand’s foothold in Southeast Asia altogether?

“F1 is at a crossroads and it is not like before. Auto brands are not putting that much emphasis into the race itself and are reconsidering their participation in the race. So certainly the issues at F1 do have an effect on the host countries,” said CEO of Consulus, Mr Lawrence Chong.

Read the full article here.

Read next

Shape the World Summit 2024: In an Age of Crisis, Creative Change-making matters

Shape the World Summit 2024: In an Age of Crisis, Creative Change-making matters

Shape the World Summit 2024 will be held on June 21st at Jewel Changi Airport, with a closing keynote by Mr. Lim Boon Heng, Chairman of Temasek Holdings.

This year’s summit will launch groundbreaking initiatives such as AgriCORE for regenerative agriculture, DialogueCORE for inclusion resilience, and FamilyCORE for family-led foundation impacts.

The event concludes with a gala dinner marking Consulus’ 20th anniversary and the book launch of Creative Change: Becoming Changemakers and Seeing the Heart of Lasting Change by Lawrence Chong.

Free sample Smart 4.0 Vietnam

Complete the form below to download the sample report

Consulus Vietnam

You have Successfully Subscribed!