WB Land: Capturing the vision of tomorrow’s property market

May 26, 2014 | Case Study, Clients, Malaysia, PurposeCORE, SME

Malaysia continues to attract foreign direct investments while enjoying healthy domestic demand fueled by low borrowing cost and attractive loans from banks. Amid overpriced developments in Johor Bahru, WB Land is well poised to serve the needs of both end-users and investors.

Business Design: First class and future ready

WB Land is the property development arm of Woon Brothers Construction, a leading player in Johor’s property development scene since the 1970s. This allows WB Land to leverage on the group’s expertise in infrastructure and implementation to deliver properties that are both reliable and sustainable.

Consulus developed a purpose model that was anchored to the group’s existing capabilities and at the same time identified a niche in the industry for WB Land to fill.

  • Brand Purpose – The developer of choice for properties that delivers sustained
    value and user-centered experiences
  • State of Ability – World-class properties designed around the end-user
  • State of Influence – Premium user experience to enhance value over time
  • State of Differentiation – Developer that captures the vision of tomorrow’s market

Unlike competitors that offer overpriced properties without long-term development plans, the company’s in-house design committee, made up of multi-disciplinary personnel from property, construction and production divisions, follows stringent design criteria to plan multi-phased developments that are fundamentally sound.

WB Land’s Frontier IP development, for instance, includes landscape features, gated security and on-site dormitories to provide conducive environment for work and leisure.

WBL_Case-Study_new-06

Brand Experience: Innovation at its core

Consulus developed a new identity for WB Land, which involved designing a website and corporate stationery.

Looking into WB Land’s developments, we gathered that their approach has always been to build with ingenuity and sustainability as their core focus. Their previous brand identity did not hold any strong symbolisations to WB Land thus being forgettable and unassuming.

We correctly represented WB Land as a contemporary and leading developer among its competitors by envisioning a modern and flexible visual identity.

WBL_Case-Study_09-07

The idea stemmed from a person’s upward view of the top of a skyscraper which hinted at WB Land’s vision of excellence and innovation. The visual language is of sleek and bold 3D representations of buildings which epitomised WB Land’s cutting edge developmental projects. Also, the primary colour, red, encapsulates the bold and inventive nature of WB Land.

文藻外語大學與天主教跨國共融經濟事業集團Consulus策略聯盟  致力培育國際跨域人才

文藻外語大學與天主教跨國共融經濟事業集團Consulus策略聯盟 致力培育國際跨域人才

文藻外語大學於2月18日與天主教共融經濟成員-全球知名創新跨國事業集團 Consulus締結策略聯盟-「全球化4.0領導人才培育計畫」,本著文藻豐富的國際外語專業人才培育經驗,由雙方共同合作推動融入創新教與學的體驗設計,擴大文藻教育系統的價值與影響力,期望鏈結Consulus於歐美與東南亞各國所建立的產官學網絡,共同規劃並執行國際移動實踐計畫,致力於擴大國際產官學合作與國際跨域人才的培育及養成。...