Without clarity of purpose a company will waste ever limited resources. A company without the notion of a higher purpose will not be able to generate the necessary innovation to exceed and dominate market space. On 15th March 2012, the Purpose Design Workshop will take place at the 20th floor of Charmvit Tower, 117 Tran Duy Hung, Hanoi, Vietnam to help Vietnamese business leaders identify an inherent and sustainable purpose, so as to design a relevant brand model and achieve a new competitive advantage.

You can also read more about our series of seminars and testimonials from past participants.