The music scene in Singapore has taken another big step forward as Tong Ming Xi officially opened its new Signature Experience at the Esplanade. This new retail space situated at the heart of music in Singapore is also in partnership with another well known retailer ‘The Band World’ which specializes in wind instruments. This first of its kind partnership sees two prominent sections of an orchestra taking their places at the forefront of retail experience.

The strings and wind instruments stand side by side at the heart of the arts.

The strings and wind instruments stand side by side at the heart of the arts.

White serves as the background, communicating the purity of music.

White serves as the background, communicating the purity of music.

This latest store launch is another milestone achieved, as the company continues to build upon its presence in Singapore after the successful launch of the Play Store at United Square. Consulus is a long-term strategy and innovation consultant for Tong Ming Xi. As part of the project for the Signature Experience, we developed the retail strategy, retail concept and design, new product and staff development. This exercise is ongoing.

The signature experience will feature premium instruments from world-renowned luthiers and provide a sophisticated experience to music lovers. Also, for the first time, it will feature a new product category named Interpretations, a set of strings-inspired automatons designed and developed by the Luthiers of Tong Ming Xi. As the face of the music industry continues to change and young people are more actively involved in the promotion of the arts, Tong Ming Xi is prepared to cater to the needs of this new generation of artists and musicians in Singapore and beyond our shores.

Lawrence Chong observes a live demonstration of an automaton by Tong Ming Xi.

Lawrence Chong observes a live demonstration of an automaton by Tong Ming Xi.

A quartet concluded the evening and ended the opening on a beautiful note.

A quartet concluded the evening and ended the opening on a beautiful note.

Tong Ming Xi The Signature Experience is located at #02-06 Esplanade Mall. They can be reached at 6338 8806.