The demise of the California Fitness brand – Consulus comments on Marketing Magazine

Jul 18, 2016 | News & Updates, Singapore

In comments to Marketing Magazine on the demise of the California Fitness brand in Singapore, Lawrence Chong, CEO of Consulus, attributes the brand’s downfall to stiff competition.

“The get fit movement will continue but there are just too many gyms and it is time for the weak ones to close and consolidation. The capital required to run a programme-based gym business model is intense. So I expect the industry to either see merger or those that are not managed well to drop off,” Chong said.

Read the full article on Marketing Magazine here.

Read next

Consulus Elects New Global Chairwoman: Sindavanh Manivong

Consulus Elects New Global Chairwoman: Sindavanh Manivong

Consulus Global Network has elected Ms Sindavanh Manivong, the Country Director of Consulus Laos as its next Global Chairwoman for the 1-year term from 2023 – 2024. The Global Chairwoman shall serve as the global spokesperson, focus on the relational dynamics of the entire network, and convene the global leadership team. The Chairwoman shall serve her role in unity with Lawrence Chong, Group CEO of Consulus.

Free sample Smart 4.0 Vietnam

Complete the form below to download the sample report

Consulus Vietnam

You have Successfully Subscribed!