The demise of the California Fitness brand – Consulus comments on Marketing Magazine

Jul 18, 2016 | News & Updates, Singapore

In comments to Marketing Magazine on the demise of the California Fitness brand in Singapore, Lawrence Chong, CEO of Consulus, attributes the brand’s downfall to stiff competition.

“The get fit movement will continue but there are just too many gyms and it is time for the weak ones to close and consolidation. The capital required to run a programme-based gym business model is intense. So I expect the industry to either see merger or those that are not managed well to drop off,” Chong said.

Read the full article on Marketing Magazine here.

Shape the World Summit 2022: Future Resilience by Design

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Over 150 leaders from business, non-profits and social enterprises from 12 countries convened in person at The Swissotel, The Stamford for Shape the World Summit 2022 on 21st June to share personal experiences and ideas on how to shape a resilient future.

Consulus Elects First Chairwoman: Helena Pham

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