by The Columnist | Mar 26, 2014 | Case Study, EngagementCORE, News & Updates, TheColumnist
myVillage at Serangoon Garden is seen as a neighbourhood service mall by the inhabitants of the Serangoon Garden area, with many locals visiting it on a regular basis for necessities and dining. The mall is also not situated near the major transport terminal of...
by The Columnist | Jan 27, 2014 | B2C, Commerce, EngagementCORE, News & Updates, Singapore, SME, TheColumnist
In the enclave of Serangoon Garden, Christmas means coming together and connecting with each other. This year’s myVillage Christmas theme was focused on bringing this meaning of Christmas to the forefront. The team focused on fostering and building community by...
by The Columnist | Sep 27, 2013 | Commerce, News & Updates, Singapore, TheColumnist
For an industry that is on the cutting edge of technology, banks are consistently behind the curve when it comes to using Social Media. Poor social media management and responses to the emerging banking crisis in the last five years have compounded upon the lack of...
by Lawrence Chong | Dec 18, 2012 | Brunei, Commerce, Ideas, Malaysia, Singapore, TheColumnist
2012 has seen several game changers, from the maturing of social media to the redefining of the role of marketing. Change was the buzzword in every sector, as many witnessed how data, networks and design all come together to disrupt existing systems. This has affected...
