Allein Moore is the editor of AdAsia, a digital publication focusing on regional advertising, marketing and media. In ‘The Battle in the Supermarket’ he writes about the difficulties marketers now face with evolving consumer behaviour. While it has become...
Gerry Rezel is the Vice-President of Communications at the TANGS chain of Department Stores. With a wealth of experience in marketing communications, visual merchandising and loyalty marketing, he shares his thoughts on retail, service and customer loyalty with The...
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