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Can MyTeksi sustain both its car and taxi businesses? – Consulus shares on brand cannibalization

by Consulus | Jul 1, 2015 | English, Malaysia, News & Updates, Singapore

In comments to Marketing Magazine on the case of brand competition between sister companies of MyTeksi, Lawrence Chong, CEO of Consulus shared that cannibalising one’s own brand can be seen as more of a preemptive strike against its competitors. “Companies have to be...

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Can MyTeksi sustain both its car and taxi businesses? – Consulus shares on brand cannibalization

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