SINGAPORE – 7 August 2014 – Spring Maternity, Singapore’s leading specialty maternity and baby retail chain, has appointed Consulus to review and transform its business model and brand experiences.

“The industry is changing rapidly and we have always been known to be ahead of things. So we think it is high time that we evolve and see how we can incorporate some of the latest ideas in design and technology. We are looking forward to this exploration process with Consulus so anything is possible.” said Tey Soon Heng, CEO of Spring Maternity.

“The founders of Spring Maternity have built a company of vision, and they are in an industry that has not really embraced technology and design in an impactful manner, so this is a unique opportunity for both parties.” said Lawrence Chong, CEO of Consulus.

The exercise is expected to take up to a year and will involve all subsidiaries in the region.


About Spring Maternity

Spring Maternity is a leading specialty retail chain store retailing maternity, nursing and baby products from Singapore. With a strong presence in Southeast Asia and growing international reach, the brand is distributed to Australia, Brunei, Cambodia, China, Hong Kong, Malaysia, Thailand, Vietnam, the Netherlands, the United Arab Emirates and the United States of America. 
www.springmaternity.com/sg/en

About Consulus


Consulus is an Asian innovation and design consultancy with business management and multi-disciplinary design capabilities. Since 2004, the firm has shaped companies, non-profit organisations and government agencies through innovation in more than 18 cities. www.consulus.com

Media Contact for Spring Maternity

Danielle Kok
danielle@springmaternity.com
+65 96247430

Media Contact for Consulus


Vengadesh Pandian
Consulus Pte Ltd
vengapandian@consulus.com
+65 62939495