Sex doesn’t always sell

Feb 5, 2014 | News & Updates

Abercrombie & Fitch’s (A&F) dwindling sales and increasingly negative brand reputation has hurt the retailer, causing it to depose chief executive Mike Jeffries of his chairman duties.

When asked about his opinion on the issue, Lawrence Chong, CEO of Consulus, mentioned a variety of factors contributing to the brand’s dip in popularity, including a “killer matrix of rise of fast-retailing, the impact of online shopping creating a whole new generation of browsers and not shoppers and plenty of new ideas by indie fashion entrepreneurs.”

To read more, head over to the Marketing Magazine article here

Consulus Elects First Chairwoman: Helena Pham

Consulus Elects First Chairwoman: Helena Pham

This week, during the 5th Annual Consulus Global School, conducted in a hybrid format with Consulites in attendance from 12 countries, Ms Helena Pham was elected as the Global Chairwoman for 2022 to 2023.

Consulus to cease integrating DPI Asia into the group

Consulus to cease integrating DPI Asia into the group

After a year of seeking a way to integrate DPI Asia into Consulus, both parties have decided to cease the process due to divergence in business directions. This shall take place with immediate effect. Both parties agree to collaborate on a project basis only. As part...

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