Beyond just a financial powerhouse, Singapore is now becoming increasingly known for its export of ideas. The historic Raffles Hotel witnessed a remarkable event of Consulus, marking its continuous effort to export ideas overseas.
A memorandum of understanding (MOU) was signed between Consulus and Jarken, a Thai consulting company on the 7th of May 2015. Mr Lawrence Chong, Chief Executive Officer of Consulus, and Mr Kuldej Sinthawanarong, Managing Director of JARKEN, represented both companies. His Excellency Mr Bansarn Bunnag, Thailand’s ambassador to Singapore, Ms Yeo Piah Choo, Director of Design Singapore Council and Mr Andrew Pang, Vice President of Design Business Chamber Singapore were also present at the signing.
This marks a new and exciting chapter as this agreement will create opportunities for both companies to collaborate on business management and creativity to serve fast-growing companies in Thailand and will see Consulus’ methodology for organisational transformation from the inside-out through business design make inroads into the country.
Through the approach of combining business, organisation and design under PurposeCORE, Thai companies will be helped to review their organisations’ purposes, redesign their business and organisational models and design new products and customer experiences to shape the future.
This will better prepare Thai companies who are expected to expand. In a second-quarter Asian Business Sentiment Survey done by Thomson Reuters and INSEAD, Thai companies were found to be the most optimistic businesses in South East Asia where the military government is re-structuring state-controlled firms and Interest rate cuts earlier in the year and a weakening baht has boosted hopes for an increase in exports.
This methodology developed by Consulus has already been applied in businesses, government agencies and non-profit organisations in 18 cities throughout Asia for more than a decade.