State Enterprise Pharmaceutical Factory No.3 (PDC3)
Medical Innovation inspired by Lao Ideas and Creatively Presented to the World
Project aim
Overview
The project utilized the Future Resilience by Design solution with the objective of positioning PDC3 as a leading state enterprise in Laos’ pharmaceutical industry, with products that could be sold across ASEAN and global markets. The goal was to establish a modern production and services base, ensure satisfactory client service, and strengthen the company’s financial position by increasing revenue.
Consulus was tasked with creating a business development plan to help PDC3 become the number one pharmaceutical manufacturer in Laos, enhance its product image and reputation, and boost sales and profit margins annually. Additionally, human resource development was prioritized to support these growth targets.
Extensive research was conducted with customers, suppliers, and staff, which led to the development of a comprehensive five-year business plan and the establishment of standard operating procedures for various departments. Implementation training for staff, alongside the development of operational and marketing tools, were key components of the project, laying the groundwork for PDC3’s eventual overseas expansion despite fierce regional competition.
Project Information
Industry: Healthcare & Pharmaceutical
Location: Laos, Asia
Type of solution: Future Resilience by Design (Formerly PurposeCORE)
Client: State Enterprise Pharmaceutical Factory No.3 (PDC3)
Year of completion: 2019
Disciplines:
- Business model design
- Organizational design
- Product concept design
- Branding
- Marketing communications
- Research
- Design thinking
- Strategic planning
- Training
Related Media:
Laying the Groundwork
The initial phase of the project focused on establishing a solid foundation for innovation. Extensive research and engagement with customers, suppliers, and staff were conducted to understand their needs and expectations. This effort resulted in a comprehensive five-year business plan and the establishment of standard operating procedures for each department. The groundwork ensured that all employees understood the company’s core values, future direction, and the importance of aligning with the new business innovation roadmap.
Bringing Ideas to Life
In the second phase, the focus shifted from planning to implementation. Staff received training to ensure they were equipped with the necessary skills and knowledge to execute the new strategies effectively. Processes and tools for operations and marketing were developed to support the company’s goals. This phase was crucial in aligning employees’ contributions with the company’s goal of bringing Laotian treatment ideas to the world and setting the stage for potential overseas expansion.
Consulus – PDC3 Alignment Workshop
Consulus – PDC3 Alignment Workshop
Consulus – PDC3 Alignment Workshop 2
Consulus – PDC3 Alignment Workshop
Consulus – PDC3 Progress Review Workhop
Consulus – PDC3 Progress Review Workshop
Consulus – PDC3 Purpose workshop day 1
Consulus – PDC3 Purpose Workshop Day 1
