Parendigm
Shaping a movement for new parenting paradigms
Project aim
Overview
Parendigm was born out of a project aiming to redesign the business model of an existing business for scalability and digital growth, with the goal of creating a forward-looking business strategy and an innovative learning experience model. The project used the Future Resilience by Design solution by global creative change firm Consulus and successfully aligned the company’s strategy with market needs and digital opportunities. This positioned the company for scalable growth and made it more attractive to potential investors.
Project Information
Industry: Education
Location: Singapore, Asia
Type of solution: Future Resilience by Design (Formerly PurposeCORE)
Client: Parendigm
Year of completion: 2022
Disciplines:
- Strategic planning
- Design thinking
- Business model design
- Branding
“I [wanted] to expand […] at the fastest pace. And how can we do it? So, we wanted to do a business transformation project.”
Related Media:
- Consulus, Parendigm launch strategic partnership to rethink parenting for a better tomorrow
- A creative license for parenting in a different age
- Watch Mr. Eric Lim’s speech at the Shape the World Summit 2024 on “Rethinking Parenting for a Better Tomorrow: Empowering Parents, Transforming Communities, and Businesses”
- Buy the Parendigm: Rethinking Parenting book here.
Foundation for Innovation
The project began with Consulus conducting a thorough 360-degree analysis of the business, organizational structure, and brand experience. This included a review of documents, discussions with top management, and interviews and surveys with staff and partners.
Feedback forms were analyzed, and a regional market analysis was presented, which highlighted the company’s strengths, weaknesses, and potential opportunities. These insights set the stage for the next phase.
From Ideas to Action
Using the findings from Phase 1, Consulus developed a 7-year strategic roadmap based on a holistic child development methodology and unique business insights. Six key goals were identified which focused on business strategy, intellectual property, business model development, organizational structure, brand experience, and IT capabilities.
A new business venture was proposed to address parent-child relationships and bonding in today’s busy world. As part of this new venture, an innovative learning experience model was created with a digital edutainment platform designed to engage current customers and attract new ones. To refine these ideas, Consulus held an interactive workshop with key staff members. During the workshop, insights from the strategic analysis were presented and feedback was gathered.
Refining the Vision
In the final phase, Consulus tested and refined the strategic direction by organizing a focus group with 18 parents and customers. Feedback from the focus group led to a strategic pivot, with a shift in focus from parent-child bonding to broader parenting support. Based on these insights, Consulus developed a 3-phase roadmap for a gamified digital platform aimed at educating Asian parents throughout their parenting journey. Further research on the parenting app marketplace and user profiling of Asian mothers informed the development of goals, features, user experience, and user flows for a minimum viable product (MVP) app.
In the final phase of the project, key deliverables were prepared to ensure the successful launch and attract investment. This included:
- Preparing a comprehensive business pitch deck
- Consolidating key business pillars, market estimates, and financial projections
- Outlining potential investor profiles
- Developing strategies to attract investment for the new business venture
Parendigm website
Parendigm Website
Parendigm Proprietary Method Development
Parendigm Proprietary Method Development
Consulus Parendigm Corporate Profile
Consulus Parendigm Corporate Profile
Consulus Parendigm Corporate Profile
Consulus Parendigm Corporate Profile
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