Project aim

Overview

Business Model Design

To develop a new business model that could enable the company to move into adjacent industries for higher margins by harnessing existing channels and identifying new opportunities.

Operations and Process Design

To design a new scalable operational model that can support the new business model through process redesign.

Branding 

To redesign and develop a new and well-managed brand experience that reflects the vision of an innovation-led corporation in order to enhance the company’s reputation and corporate value, and enable better monetisation from the development of brand assets.

Implemented Deliverables

• One-to-one interviews with the top management team and 5 head of department / senior executive team
• Focus group interviews conducted with Mummys Market’s 39 end-customers
• An online staff survey was conducted with 31 representative responses collected
• An external communication audit was conducted to examine Mummys Market’s messaging approach and effectiveness across major channels, including website and social media. 
• A process audit was conducted based on fairs to examine the operational efficiencies of Mummys Market.
• A creative impact and experience audit was conducted to examine Mummys Market’s identity and retail experience in Singapore.
• Facilitated a 2-day strategic retreat with the participation of top management and head of departments on the new business roadmap, new brand portfolio and new brand name.
• Designed a customised set of strategic documents and standard operating procedural documents to equip the Mummys Market team with the tools to execute the new strategic operational roadmap
• Conducted 2 strategic planning workshops and training with key management staff on the application of a strategic planning approach and integrating performance indicators to their respective strategic plans. 
• Created a custom-planning tool that helped Mummys Market team confidently and quickly adapt as Covid19 hit
• Developed a proprietary Standard operating procedures (SOP) manual to enhance internationalisation and scalability
• Developed a full brand identity system including design of new creative assets, new web and application design, strategic marketing and communications approach, and Corporate Identity guide.