Putting people at the heart of real-estate development: Kuching For Me
This exercise is part of a PlaceCORE project – the world’s first integrative development solutions incorporating insights from Masterplan, Business, Design and Human Development delivered by CPG Consultants and Consulus
Why it matters to engage the people
Now, you may wonder why we bothered to ask Kuching people about Kuching while what we were about to do here is developing a 272-acre integrated township in the city. Here are three reasons why community engagement at the early stage of any property development project is critical for its future success.
1. The local community gives us insights that could not be found in any feasibility study
Community engagement is more than market research. It helps property developers to understand their potential customers from a more personal approach as we literally ask people what the city means to them, what they like and don’t like, how do you want to the city to become, etc.
2. By understanding the place from the inside out, we can turn it into a liveable and unique place where its people can call it “home”
Property developers can build many more buildings, but it would not make any difference to the local community if the buildings do not address the fundamental question of what the development means to those who call it home.