Fitness and social well-being Fit for all ages and stages of life

Project aim

In view of Covid-19, the focus was to help Innervate pivot into new revenue streams to survive and sustain its business in order fulfil its social mission in the long term.


MYPX Pte Ltd (with the brand name: Innervate Fitness) is a social enterprise that runs customized Crossfit programs for kids, youth, adults, seniors, and PWDs. Consulus helped MYPX review and redesign the business model and its operations. Overall aim is to enable MYPX to generate higher revenues and profits to sustain the business and at the same time contribute to its social mission of increasing the all-round fitness of marginalized groups.

Project Information


Location: Asia, Singapore
Type of solution: PurposeCORE
Client: MYPX Pte Ltd
Year of completion: 2020

  • Research
  • Strategic Planning
  • Financial modelling
  • Business model design
  • Organisational design
  • Human capital development
  • Operational Process/SOP/workflow design
  • Innovation methodology design
  • Product concept design
  • Branding
  • Marketing communications
Implemented Deliverables
  • Developed Pivot roadmap
  • Developed gym experience management guidelines and audit tool
  • Content marketing Plan, Guidelines and sample social media graphic designs to approach targeted customers
  • Developed guidelines for videography and photography to build up corporate intellectual properties
  • Job description write-ups for new talents
  • Conducted Desktop Research on Fitness & Wellness app
  • Developed Fitness & Wellness App development guidelines
  • App user interface designs
  • Financial modelling and business plan for the new business

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