Health City Novena
A 17-hectare integrated healthcare hub jointly developed by the Ministry of Health, the National Healthcare Group and Tan Tock Seng Hospital
Locality Analysis and Engagement Studies
At the onset of the master plan development stage, TTSH saw the importance of involving the community for a project of such scale and novelty. Other than consulting regulatory agencies and master plan consultants who are placemaking experts, TTSH leveraged on Consulus’ knowledge of best practices from the community engagement and creative work we did with UN-affiliated, non-profit and governmental organisations.
|Brand Purpose||Seek to elevate the healthcare ecosystem to transform the community|
|Ability||An integrated network of healthcare service providers that sets new healthcare standards for Singapore|
|Influence||A shared community space for wellness, lifestyle and educational needs|
|Differentiation||A place-making platform for all stakeholders that adds vibrancy to the community|
An Inclusive Identity
As part of the insights from the community engagement study, Consulus designed an identity to bring across the vision of Health City Novena so that the community may understand the purpose of the development. The visual identity is designed like an invitation for the community to come and enjoy the spaces. It is not meant to work like a logo but more like an inclusive identity, similar to the Olympics.