FAIRVIET
Defining purpose, transforming experience, and brand development for new businesses
Overview
FAIRVIET engaged Consulus’ expertise to define its business purpose, craft a smart product strategy, and develop a consistent and strategic brand identity. Through the Future Resilience by Design solution—a comprehensive 3-in-1 approach that reviews business models, organizational culture, and brand experience—FAIRVIET was set up with a unique and proprietary methodology. This new setup was designed to shape standards and sustain prosperity within the security services sector and position FAIRVIET for market leadership.
Project Information
Industry: Business/Professional Services, Professional Training & Coaching, Staffing & Recruiting
Location: Vietnam, Asia
Type of solution: Future Resilience by Design (Formerly PurposeCORE)
Client: FAIRVIET Jsc
Year of completion: 2024
“We are confident that with the support of Consulus and our relentless efforts, FAIRVIET will continue to contribute positively to the community and society.”
Disciplines
- Research
- Strategic planning
- Design thinking
- Business model design
- Operational Process/SOP/workflow design
- Innovation methodology design
- Service concept design
- Branding
- Marketing communications
- Training
- Social impact
Setting the Cornerstones
To kick off the project, Consulus conducted in-depth interviews with key founding personnel. This approach was essential in understanding the company’s operational strengths and past entrepreneurial experiences, particularly from its foundational partner, Bảo vệ Thiên Bình Security Company. By harnessing these insights, Consulus was able to synthesize a unique business model that encapsulated FAIRVIET’s expertise which enabled the firm to enhance its capability for technology transfer and scalability. This foundational work laid the groundwork for developing a purpose-driven business that could effectively respond to market demands.
Translating Concepts into Reality
With a solid foundation in place, Consulus moved on to creating a cohesive brand strategy. This involved the development of a distinctive corporate brand identity, complete with a new name and tagline in both English and Vietnamese, reflecting FAIRVIET’s commitment to “Shaping Standards. Sustaining Prosperity.”
The branding process included crafting brand applications such as business cards, letterheads, and digital templates, alongside a business toolkit portal designed with user-centric UI/UX. These elements were meticulously aligned with the company’s mission to ensure consistency across all touchpoints and create a brand that resonated with major clients and attracted top-tier talent.
Maximizing Impact
In the final phase, Consulus focused on refining FAIRVIET’s strategies to ensure scalability and market leadership. Key initiatives included:
- Development of Comprehensive Tools:
- Photography and Videography Guide: To maintain a consistent visual identity across all media.
- Office Interior Style Guide: Ensuring that the physical workspace aligns with the FAIRVIET’s ethos of “Shaping Standards. Sustaining Prosperity.”
- Business Toolkit Content Development & Copywriting: Creating effective, engaging content to support FAIRVIET’s business operations.
- Leadership Branding:
- Leadership Branding Strategy and Guidelines: Positioning FAIRVIET’s executives as thought leaders in the security services sector.
- Digital Presence:
- Corporate Website Development: Designed with intuitive UX/UI, compelling content, and a user-friendly interface to serve as a digital hub for FAIRVIET’s services.
- FAIRVIETMAX Consulting Package:
- Proprietary Service Design: Creation of a unique consulting package to deliver high-impact solutions to clients, further establishing FAIRVIET’s position as a market leader.
Moving forward, Consulus and FAIRVET will continue collaborating as accelerated growth partners with a focus on developing innovative strategies to drive sustainable impact across industries.
