enCity
A new start for a consulting firm focusing on solving urban problems and transforming places
project aim
An ExperienceCORE project with a team of professional practitioners and researchers who have seen and experienced enough to step up to create something different, something more meaningful, to build a longlasting brand for a new consulting business.
Project Information
Industry:
- Business/Professional Services
- Real Estate, Township or City development
Location: Asia, Singapore, Vietnam
Project type: ExperienceCORE
Client: enCity JSC.
Year completed: 2019
Disciplines
- Research
- Strategic planning
- Design thinking
- Organisational design
- Operational Process design
- Branding
- Marketing communications
- Training
The founder and partners of enCity are professional practitioners and researchers who have seen and experienced enough to step up to create something different, something more meaningful. Although it is a new start for them, I’m happy that they all share the same belief in a collaborative environment and the common purpose to contribute to a better world through their work. It’s a privilege for Consulus Vietnam to be part of their purposeful journey.
Deliverables implemented
- Research Interviews with 6 founders and partners
- Overall Strategic Plan to serve as the strategic compass so as to guide the development of the organisation, creative expressions and brand messaging.
- Brand name development
- Brand identity development
- Case study template developed for Project team
- Full set of business stationery and collaterals, including letterhead, name card, envelope, corporate brochure, website user interface design
- Copywriting for corporate brochure and website
- Website data input Training conducted for Admin and Marcom team
- Developed Guidelines on how to implement business stationery for optimal consistency
