Beam&Go
Enabling OFWs to Reach their Next Goal
Project aim
Beam&Go is a fast-growing e-commerce and Fintech platform serving Filipino Overseas Foreign Workers (OFWs) in Singapore, Taiwan and Hong Kong. In order to help Beam&Go grow with greater impact, Consulus redefined the business purpose, strategic growth roadmap and social impact growth strategy. An investment pitch deck and financial model was developed to secure funding for growth. The brand identity and messaging were also redefined to represent the renewed purpose and vision for the social enterprise.
Project Information
Industry:
Location: Asia, Singapore, Taiwan, Philippines, Hong Kong
Type of solution: PurposeCORE
Client: BeamAndGo Pte Ltd
Year of completion: 2021
Overview
Business & Investment Strategy
Business investment pitch deck to communicate strategic business plans and secure funding.
Financial & Impact Strategy
Business financial modelling and social impact matrix to measure and track growth and impact.
Communications & Brand Strategy
Disciplines:
- Research
- Strategic planning
- Business model design
- Financial modelling
- Social impact
- Brand experience design
- Branding
- Marketing communications
- Fundraising
Implemented Deliverables
- Business purpose model and guiding principles
- Social impact measurement metrics and Theory of Change Model
- Investment pitch deck
- Financial modellings and growth projection model
- Investor framework, strategy and fundraising guidelines
- New brand and app logo
- Formulation of a new tagline
- Brand and messaging guide
Logo & Tagline
Updated logo and tagline
Beam-and-Go
App icon design
Founders
The 2 founders of Beam&Go
Consulus_Beamandgo_brandguides
Brand Guides
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