Press Room
New brand to take Brunei biscuits abroad
Brunei has launched its first brand of luxurious biscuits that will harness the capabilities of small enterprises to churn out cherished Malay…
Web presence today, business advantage tomorrow
Developing web strategies or managing online presence? Join our next workshop on 10 December at SCCCI..
Video highlights from Shape the World Conference 2009
For those who missed the conference this year, we have put together a video featuring some highlights from the event.
Shape the World Conference guides Asian brands to shape market opportunities
As Asia leads the global economy in recovery, it is time for Asian companies to shift from…
Branding: Is it relevant for SMEs?
What SMEs do not realise is that bad branding is costing them a lot of potential sales everyday. When people do not understand what your brand stands for or if your messages are not…
Exploring the Philippine Market
A lot of people underestimate the Philippine economy because of negative press coverage in the past related to extremism and an unsafe business environment. However…
Branding in the Beauty Industry: More than Skin Deep
The beauty industry needs to move beyond tactics towards brand strategy. Branding in the 21st century is more than just advertising…
MTU redefines customer service
MTU Asia, leading manufacturer of high-performance engines and drive systems, recently launched its Customer Service Centre to better meet the needs…