Press Room
Do you have an unwieldy brand portfolio?
Three ways to simplify and manage brand portfolio in this new era of Asian business.
Consumers now know what they want
Three ways for Asian brands to adapt to the age of information-led decision making.
Life’s Good But What’s Next For LG?
Lawrence Chong shares his thoughts with Marketing Magazine on LG Electronics (LG)’s new brand identity strategy with the tagline, “It’s All Possible.”
Humility is ‘in’
Why humility is the ‘in’ thing to do and how you can use it to nurture innovation.
Profit from Unity
How can Asian brands maximise collaboration through a pragmatic approach?
Are you unforgettable?
How Asian brands can design effective visual clues to stick in the minds of consumers.
Future of Asian Dynasties
There are lessons to be learnt from family-owned conglomerates in Asia about thriving in the modern age.
Budget airline battle gets hotter with Tigerair’s rebrand
Consulus weighs in as the budget airline wars heats up further with Tigerair’s identity rebrand.
Consulus introduces a ‘Bruneian at Heart’ Banking Experience for Brunei’s leading Islamic Bank, BIBD.
Bank Islam Brunei Darussalam (BIBD) launched their new brand identity and banking experience at its newly refurbished Kiulap Branch
Will Gordon Ramsay dwarf SingTel?
While a video of international celebrity chef accepting a challenge from SingTel is going viral on social media, the move has its drawn mixed reactions. Lawrence Chong, CEO of brand agency Consulus, saying SingTel needs the personality Ramsay brings. "It is definitely...
Can Ordinary Asian Companies Ignite Social Revolutions?
Lawrence Chong and Shiraz Latiff share three steps ordinary Asian brands can take to start meaningful revolutions from within in order to shape the world.
Lawrence Chong on Foreign Brands’ Approach to the Myanmar Market
Reports indicate that global brands aren’t waiting for their products to hit the shelves before ramping up their advertising campaigns in Myanmar…
Lawrence Chong presented with ‘Special Achievement Award’ from Raffles College of Higher Education
During ‘The Raffles Inauguration’ on 21 June 2013, Raffles College of Higher Education (RCHE) celebrated its move to the new campus with the…
9 and Beyond – A Message from the Partners at Consulus
Dear Friends, The number 9 in the Chinese language is pronounced the same as the word "long". Since 2004 we have come a long way. We have flown a million kilometres and visited many cities, but nothing beats the incredible journeys that we have shared with people,...
Tang Ying Chun on What LG Electronics Need To Pull Ahead
While it has ploughed through two years of massive losses in its mobile communications business, this year sees its quarterly smartphone sales more than double to a record high for LG, according to its…
Asia’s Last Chance to Shape the Age of Data
As part of a series of opinion editorials, Lawrence Chong & Shiraz Latiff share with Ceylon Today why Asian brands must build data platforms to secure their future
5th Shape the World Conference in Vietnam
Shape The World Conference 2013, Vietnam is a platform for Vietnamese leaders to review their business models and seek to build stronger brands so as to make a difference for Vietnam.
How to get extraordinary leaders for an uncertain world
Brands must redesign their leadership development programmes to better secure their future in an increasingly uncertain world.
Will Tiger Airway’s Rebrand Make a Difference?
Lawrence Chong, CEO of Consulus, shares with Marketing Magazine his opinions on Tiger Airway’s upcoming rebrand.
Lawrence Chong on the Failure of the Singapore Flyer
Lawrence Chong tells Marketing Magazine why the Singapore Flyer failed, and contributes his opinions on what should have been done to market it.
How to future-proof your brand by being socially responsible
Brands must redesign their business practices to be socially-responsible if they want to secure their future.