News
How to Profit from Design
Many Asian CEOs readily admit that they don’t understand design or know how to assess its value to...
Budget airline battle gets hotter with Tigerair’s rebrand
Consulus weighs in as the budget airline wars heats up further with Tigerair’s identity rebrand.
Consulus introduces a ‘Bruneian at Heart’ Banking Experience for Brunei’s leading Islamic Bank, BIBD.
Bank Islam Brunei Darussalam (BIBD) launched their new brand identity and banking experience at its newly refurbished Kiulap Branch
Will Gordon Ramsay dwarf SingTel?
While a video of international celebrity chef accepting a challenge from SingTel is going viral on...
Can Ordinary Asian Companies Ignite Social Revolutions?
Lawrence Chong and Shiraz Latiff share three steps ordinary Asian brands can take to start meaningful revolutions from within in order to shape the world.
Lawrence Chong on Foreign Brands’ Approach to the Myanmar Market
Reports indicate that global brands aren’t waiting for their products to hit the shelves before ramping up their advertising campaigns in Myanmar…
Lawrence Chong presented with ‘Special Achievement Award’ from Raffles College of Higher Education
During ‘The Raffles Inauguration’ on 21 June 2013, Raffles College of Higher Education (RCHE) celebrated its move to the new campus with the…
9 and Beyond – A Message from the Partners at Consulus
Dear Friends, The number 9 in the Chinese language is pronounced the same as the word "long"....
Tang Ying Chun on What LG Electronics Need To Pull Ahead
While it has ploughed through two years of massive losses in its mobile communications business, this year sees its quarterly smartphone sales more than double to a record high for LG, according to its…
Asia’s Last Chance to Shape the Age of Data
As part of a series of opinion editorials, Lawrence Chong & Shiraz Latiff share with Ceylon Today why Asian brands must build data platforms to secure their future
5th Shape the World Conference in Vietnam
Shape The World Conference 2013, Vietnam is a platform for Vietnamese leaders to review their business models and seek to build stronger brands so as to make a difference for Vietnam.
How to get extraordinary leaders for an uncertain world
Brands must redesign their leadership development programmes to better secure their future in an increasingly uncertain world.
Will Tiger Airway’s Rebrand Make a Difference?
Lawrence Chong, CEO of Consulus, shares with Marketing Magazine his opinions on Tiger Airway’s upcoming rebrand.
Lawrence Chong on the Failure of the Singapore Flyer
Lawrence Chong tells Marketing Magazine why the Singapore Flyer failed, and contributes his opinions on what should have been done to market it.
How to future-proof your brand by being socially responsible
Brands must redesign their business practices to be socially-responsible if they want to secure their future.
Châu Á cần những công trình có bản sắc – Doanh Nhân Sài Gòn
Tại sao việc xây dựng những công trình có bản sắc lại cần thiết cho hình thành tương lai của Châu Á? Lawrence Chong chia sẻ những nhận định với báo Doanh Nhân Sài Gòn.
3 cách để thiết kế và xây dựng bản sắc chung cho doanh nghiệp
Những ý tưởng mới giúp các doanh nghiệp tận dụng bản sắc tổ chức để gắn kết và truyền cảm hứng cho nhân viên, xây dựng nền tảng tri thức và đảm bảo sự phát triển bền vững từ sáng tạo, đổi mới.
Core Values that inspire Greatness
Organisations and companies must put systems in place to live up to the corporate values that they espouse in order to maximise and inspire performance.
A Name to Stand the Test of Time
Lawrence Chong, CEO of Consulus & Shiraz Latiff, CEO of Hummingbird International, talk about how to create a meaningful and unique brand name to galvanise stakeholders and gain a lasting advantage.
Lawrence Chong ends four years of Presidency at Design Business Chamber Singapore
Lawrence Chong, CEO at Consulus, who has served two terms as the President of Design Business Chamber Singapore (DBCS) has finally handed…
A Brand without Purpose is a Brand without Future
In a series of op eds for Ceylon Today, Lawrence Chong, CEO of Consulus and Shiraz Latiff, CEO of Hummingbird International, share how to build lasting brands from the inside.
9 nhân tố giúp doanh nghiệp trường tồn – Lawrence Chong chia sẻ với Báo điện tử VnExpress
Một người lãnh đạo không chỉ cần lãnh đạo ở thời điểm hiện tại mà còn phải tư duy về những thế hệ sau sẽ kế thừa và lãnh đạo tổ chức như thế nào? Lawrence Chong đưa ra lời khuyên giúp các doanh nghiệp phát triển trường tồn qua nhiều thế hệ.
938 Live Interviews Lawrence Chong on Branding
Consulus CEO, Lawrence Chong, was recently interviewed on 938 Live’s morning programme, “Small Talk, Big Returns”, where he shared his views on the common misconceptions on branding. Read the full transcript.
The Interview by Radio 938 Live about Consulus
Lawrence Chong, CEO at Consulus, was interviewed by Singapore news radio station, 938 Live on their morning programme, “Small Talk, Big Returns”. Chong shared his views on the common misconceptions on branding, contrasting them with Consulus’ inside-out method. Below is a transcript of the whole interview, broadcast over three days from 8 to 10 April, 2013.
Lawrence Chong invited to join World Brand Congress Advisory Council 2013
Lawrence Chong, CEO of Consulus, has been invited to join the World Brand Congress Advisory Council 2013. The Council is the largest congregation of the best minds behind some of the world’s best brands.
Seek your own philosophy for success
In a series of op-eds in Ceylon Today, Lawrence Chong, CEO of Consulus, and Shiraz Latiff, CEO of Hummingbird International share their insight on the importance of understanding your staff and team.
Catchbay, a new retail experience for anglers, launches in Singapore
SureCatch World launched a new retail concept for anglers known as Catchbay at their international headquarters. The 3000 square feet angler-centered retail experience is the first of its kind in Southeast…
Building Asian brands that will shape the world
It is no longer enough for Asian firms to emulate the West. To some, Asia has what it takes to overtake the West and become leading innovators.
FotoHub: Finding Success in a Sunset Industry
Digital technology and the internet transformed the playing field for photo printing labs. Find out how E50 and SPBA winner FotoHub capitalised on this inevitable trend.
How to Profit from Failures
As part of a series of opinion editorials for Ceylon Today, Lawrence Chong, CEO of Consulus, and Shiraz Latiff, CEO of Hummingbird International, contributed their views on “How to Profit from Failures”.