News

From Purpose to Promise

From Purpose to Promise

Find out how our purpose-led has helped an ageing company rebrand to take on the latest challenges in their industry.

Banking on Social Media

Banking on Social Media

For an industry that is on the cutting edge of technology, banks are consistently behind the curve when it comes to using Social Media. What can banks do to change their fate?

Asia’s Offshore Oil and Gas need Leaders with Vision

Asia’s Offshore Oil and Gas need Leaders with Vision

Instead of chasing low margins and dwindling opportunities, it is time for Asian offshore oil and gas companies to harness their unique engineering skills and explore other paths to survive the coming storm and possibly shape the future.

Life’s Good But What’s Next For LG?

Life’s Good But What’s Next For LG?

Lawrence Chong shares his thoughts with Marketing Magazine on LG Electronics (LG)’s new brand identity strategy with the tagline, “It’s All Possible.”

Humility is ‘in’

Humility is ‘in’

Why humility is the ‘in’ thing to do and how you can use it to nurture innovation.

Profit from Unity

Profit from Unity

How can Asian brands maximise collaboration through a pragmatic approach?

Are you unforgettable?

Are you unforgettable?

How Asian brands can design effective visual clues to stick in the minds of consumers.

Future of Asian Dynasties

Future of Asian Dynasties

There are lessons to be learnt from family-owned conglomerates in Asia about thriving in the modern age.