News
Singapore Design Awards 2010
On Monday night, we won two bronze awards in the multi-disciplinary category for the myMosaic event and Wah Joo Seng brand communications at the Singapore Design Awards 2010. We are…
Dive into the future of DesignS
DesignS, a unified brand platform to promote Singapore design, was launched yesterday at Lasalle College of the Arts. The members of this new network…
Branching out into our new wing
On 21 June we had a gathering to both celebrate our seventh anniversary and show our guests around our new space. Yes, we’ve added a new unit to our Singapore office…
Next big global brand to come from Brunei
The next big brand name in the international market will come from Brunei, said an executive at one of Asia’s leading brand consultancies.
How Design Transforms Product Value
From the iPod to Evian water, we see the persuasive power of design in determining price points and user experiences. The challenge…
Noblesse appoints Consulus for their overseas expansion
Japanese technology company, Noblesse has appointed Consulus as their branding partner in Asia. The signing ceremony took place in…
Why customer is not king when it comes to service
When you think about customer service in your company, what comes to mind? Frequent training sessions to drill into them your…
Can Asia become the new centre for graphic design? It’s up to us.
The world came very close to its worst recession this century but thanks to largely vibrant and strong Asian economies, it narrowly averted that fate.
Be the Starbucks of Financial Planning
Lawrence Chong, Director for Strategy Development at Consulus, shared insights into how financial planners can build compelling…
New brand to take Brunei biscuits abroad
Brunei has launched its first brand of luxurious biscuits that will harness the capabilities of small enterprises to churn out cherished Malay…
Web presence today, business advantage tomorrow
Developing web strategies or managing online presence? Join our next workshop on 10 December at SCCCI..
Video highlights from Shape the World Conference 2009
For those who missed the conference this year, we have put together a video featuring some highlights from the event.
Shape the World Conference guides Asian brands to shape market opportunities
As Asia leads the global economy in recovery, it is time for Asian companies to shift from…
Branding: Is it relevant for SMEs?
What SMEs do not realise is that bad branding is costing them a lot of potential sales everyday. When people do not understand what your brand stands for or if your messages are not…
Exploring the Philippine Market
A lot of people underestimate the Philippine economy because of negative press coverage in the past related to extremism and an unsafe business environment. However…
Branding in the Beauty Industry: More than Skin Deep
The beauty industry needs to move beyond tactics towards brand strategy. Branding in the 21st century is more than just advertising…
MTU redefines customer service
MTU Asia, leading manufacturer of high-performance engines and drive systems, recently launched its Customer Service Centre to better meet the needs…