6 September 2013, Dubai – The new car sales website Symplfy.com went public on 23 August in the UAE and will have their official launch event on 15 September. Designed and co-developed by Consulus, Symplfy.com is an integrated car buying platform that simplifies many aspects of car buying in the UAE.
Originating from consumer’s personal frustrations encountered when buying cars, Symplfy.com provides an easy to use, one-stop platform that combines car search, insurance and financing all in one unique site. What was once a time consuming process is now streamlined by Symplfy, which acts as a key connector between sellers and buyers.
Symplfy.com makes life easier by cutting out the time consumers takes to physically travel to various dealers during the car-buying process. They are now able to easily select and compare cars across brands online as well as get discounted quotes through the site, all without leaving home. Car financing is also simpler at Symplfy.com, where consumers can get multiple financing quotes from one simple application without visiting individual bank branches. Getting quotes for car insurance is also a snap – be it on a new car or for annual renewal. Symplfy.com is the first site in the UAE that provides a professional third party evaluation on all used cars before they are listed on the site for sale.
Consulus is proud to work with Symplfy.com in designing the new platform. Being the first site in the UAE to integrate car sales, insurance and financing – three distinctly different products – Consulus worked closely with the founders to develop unique user journeys while remaining sensitive to regulatory requirements for each segment. At the same time, Consulus worked to present a single consistent user experience, driven by business strategy and interface design, all geared towards helping users of the site make better purchase decisions.
Consulus is an innovation and organisational brand consultancy with management consultancy and multi-disciplinary design capabilities. The firm specialises in helping Asian brands transform their business models to rise up the value chain through business design, organisational development and designing new brand experiences.
The firm’s solutions of innovation and organisational change have been applied in diverse industries from consumer, business-to-business to governments in more than 18 cities in Asia since 2004. In addition to this, Consulus also influences 3,000 Asian business leaders through its Shape the World Conference held annually in 5 cities in Asia.
If you would like to know more about Consulus, please visit www.consulus.com
To find out more about Symplfy, visit www.symplfy.com