Life’s Good But What’s Next For LG?

Aug 1, 2013 | News & Updates, Press

Earlier the brand saw its home entertainment division sink more than 80% because it had to sell televisions at a lower cost and higher marketing costs because of tougher competitions.

Lawrence Chong, CEO of brand agency Consulus said that rather than adding on a tagline, what the brand should really rethink is the way it interacts with the customers.

If you look at their website, he said, it still has the persona of a well-groomed TV salesman rather than one who is setting a vision for the future.

It talks about innovative products in silos rather than setting forth a cohesive vision,” he said.

Chong thinks that the new identity might just be a wasted opportunity as the new brand identity campaign is filled with jargon without specifics on how it will reshape the way they interact with customers.

“Whenever a brand is confused, it tends to come up with more taglines to buy time,” he said adding that this is because executives are afraid of losing the existing goodwill.

“I believe it is not easy for LG as it is under a lot of pressure. So, good news for ad agencies getting more business but bad news for the brand, as it is a stop-gap measure.”

Read the full article at Marketing Magazine.

Consulus Việt Nam công bố Sách trắng về mức độ sẵn sàng của Việt Nam cho Công nghiệp 4.0 và thời kỳ hậu đại dịch, đề xuất lộ trình hướng tới nền kinh tế công nghệ cao

Consulus Việt Nam công bố Sách trắng về mức độ sẵn sàng của Việt Nam cho Công nghiệp 4.0 và thời kỳ hậu đại dịch, đề xuất lộ trình hướng tới nền kinh tế công nghệ cao

Hôm nay, Sách trắng Việt Nam Thông minh 4.0 được Consulus Việt Nam, Đại học RMIT Việt Nam và Hiệp hội Nữ doanh nhân Hà Nội ra mắt bằng tiếng Anh và tiếng Việt trước sự chứng kiến của các cơ quan chính phủ, hiệp hội doanh nghiệp và các tổ chức phát triển quốc tế có mặt tại Trung tâm Hợp tác Việt Nam-Singapore. 

Shape the World Summit 2022: Future Resilience by Design

Shape the World Summit 2022: Future Resilience by Design

Over 150 leaders from business, non-profits and social enterprises from 12 countries convened in person at The Swissotel, The Stamford for Shape the World Summit 2022 on 21st June to share personal experiences and ideas on how to shape a resilient future.

Free sample Smart 4.0 Vietnam

Complete the form below to download the sample report

Consulus Vietnam

You have Successfully Subscribed!