Lawrence comments on Hello Kitty Craze

Apr 26, 2014 | News & Updates

 

The Hello Kitty Craze is back and once again McDonald’s is at the forefront for distributing the must-have merchandise. When asked about this, Lawrence Chong, CEO at Consulus shared that as the Hello Kitty brand has been built with religious consistency with many layers of engagement here, it is no longer a surprise. And he offered his view why McDonald’s as a brand is doing the right thing by adopting the ‘broad church’ approach in embracing icons and superheroes of our time.

To find out more, read the Marketing Magazine article here

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Consulus Elects New Global Chairwoman: Sindavanh Manivong

Consulus Elects New Global Chairwoman: Sindavanh Manivong

Consulus Global Network has elected Ms Sindavanh Manivong, the Country Director of Consulus Laos as its next Global Chairwoman for the 1-year term from 2023 – 2024. The Global Chairwoman shall serve as the global spokesperson, focus on the relational dynamics of the entire network, and convene the global leadership team. The Chairwoman shall serve her role in unity with Lawrence Chong, Group CEO of Consulus.

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