Lawrence comments on Hello Kitty Craze

Apr 26, 2014 | News & Updates

 

The Hello Kitty Craze is back and once again McDonald’s is at the forefront for distributing the must-have merchandise. When asked about this, Lawrence Chong, CEO at Consulus shared that as the Hello Kitty brand has been built with religious consistency with many layers of engagement here, it is no longer a surprise. And he offered his view why McDonald’s as a brand is doing the right thing by adopting the ‘broad church’ approach in embracing icons and superheroes of our time.

To find out more, read the Marketing Magazine article here

Shape the World Summit 2022: Future Resilience by Design

Shape the World Summit 2022: Future Resilience by Design

Over 150 leaders from business, non-profits and social enterprises from 12 countries convened in person at The Swissotel, The Stamford for Shape the World Summit 2022 on 21st June to share personal experiences and ideas on how to shape a resilient future.

Consulus Elects First Chairwoman: Helena Pham

Consulus Elects First Chairwoman: Helena Pham

This week, during the 5th Annual Consulus Global School, conducted in a hybrid format with Consulites in attendance from 12 countries, Ms Helena Pham was elected as the Global Chairwoman for 2022 to 2023.

Free sample Smart 4.0 Vietnam

Complete the form below to download the sample report

Consulus Vietnam

You have Successfully Subscribed!

Buyfull Smart 4.0 Vietnam white paper

Complete the form below to download the sample report

You have Successfully Subscribed!