Lawrence Chong, CEO at Consulus, will be speaking at the Chartered Institute of Marketing (CIM) Annual Conference 2012 to be held in Water’s Edge, Battaramulla on 14 August 2012. The theme of the conference is “Thrive with Lean, Mean and Clean Marketing” in a financially and ethically challenged environment, and Chong will be speaking on “Challenging the Convention to Create Successful Asian Brands”.
The conference will be a platform to address the reality of the economic crisis and its effects on market’s sustainability, limiting strategies, attitudes of businesses or regulators towards charting the course of marketing as well as marketing practices towards ethical compliance under trying economic conditions.
The CIM Annual Conference is organised by Chartered Institute of Marketing (CIM), the world’s largest and most prestigious professional body for marketing. The Chartered Institute of Marketing Sri Lanka Region is the fastest growing CIM body which serves over 3,000 studying members and 1,000 members.
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