Lawrence Chong gives his thoughts about SIA’s new F1 Sponsorship

Apr 15, 2014 | News & Updates

SIA has just signed on as the title sponsor of the Singapore Grand Prix which will take place from 19-21 September this year. When asked about the significance of this move, Lawrence Chong, CEO at Consulus, mentioned that this was part of SIA’s move to boldly reinvent its business model.  “Sponsoring F1 is definitely great for the brand because it signals that this is a time for boldness and SIA is going to do that,”   Lawrence mentioned.

For the full article and more information, visit the Marketing Magazine article here

Read next

Consulus Elects New Global Chairwoman: Sindavanh Manivong

Consulus Elects New Global Chairwoman: Sindavanh Manivong

Consulus Global Network has elected Ms Sindavanh Manivong, the Country Director of Consulus Laos as its next Global Chairwoman for the 1-year term from 2023 – 2024. The Global Chairwoman shall serve as the global spokesperson, focus on the relational dynamics of the entire network, and convene the global leadership team. The Chairwoman shall serve her role in unity with Lawrence Chong, Group CEO of Consulus.

Free sample Smart 4.0 Vietnam

Complete the form below to download the sample report

Consulus Vietnam

You have Successfully Subscribed!