Lawrence Chong gives his thoughts about SIA’s new F1 Sponsorship

Apr 15, 2014 | News & Updates

SIA has just signed on as the title sponsor of the Singapore Grand Prix which will take place from 19-21 September this year. When asked about the significance of this move, Lawrence Chong, CEO at Consulus, mentioned that this was part of SIA’s move to boldly reinvent its business model.  “Sponsoring F1 is definitely great for the brand because it signals that this is a time for boldness and SIA is going to do that,”   Lawrence mentioned.

For the full article and more information, visit the Marketing Magazine article here

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Shape the World Summit 2024 will be held on June 21st at Jewel Changi Airport, with a closing keynote by Mr. Lim Boon Heng, Chairman of Temasek Holdings.

This year’s summit will launch groundbreaking initiatives such as AgriCORE for regenerative agriculture, DialogueCORE for inclusion resilience, and FamilyCORE for family-led foundation impacts.

The event concludes with a gala dinner marking Consulus’ 20th anniversary and the book launch of Creative Change: Becoming Changemakers and Seeing the Heart of Lasting Change by Lawrence Chong.

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