It’s not all doom and gloom for Fancl

Feb 5, 2014 | B2C, News & Updates, Press, Singapore

Skincare product brand Fancl has announced that it would pull out of both the Taiwan and Singapore markets from March 2014.

In it’s shift, it will be focusing more on wholesale distribution and growing its online presence. Lawrence Chong, CEO at Consulus, believes this to be a positive sign.

“I think the brand should have taken the last two years to build its mobile platform to strengthen its following. Fancl is a great brand and it has a lot of equity so it should have built a customised platform to gather personalised preferences and develop products meant for the Southeast Asian environment.” Chong said.

For his full thoughts on the matter, visit the Marketing Magazine article here

Read next

Consulus Elects New Global Chairwoman: Sindavanh Manivong

Consulus Elects New Global Chairwoman: Sindavanh Manivong

Consulus Global Network has elected Ms Sindavanh Manivong, the Country Director of Consulus Laos as its next Global Chairwoman for the 1-year term from 2023 – 2024. The Global Chairwoman shall serve as the global spokesperson, focus on the relational dynamics of the entire network, and convene the global leadership team. The Chairwoman shall serve her role in unity with Lawrence Chong, Group CEO of Consulus.

Free sample Smart 4.0 Vietnam

Complete the form below to download the sample report

Consulus Vietnam

You have Successfully Subscribed!