Will your logo move mountains?
Lawrence Chong, CEO of Consulus and Shiraz Latiff, CEO of Hummingbird International talk about what makes for an effective logo and symbol in Ceylon Today, a Sri Lankan newspaper.
Thương hiệu Việt cần bản sắc Việt (English translation available)
Với một vài tên tuổi doanh nghiệp Việt đã giúp khởi động hành trình nâng giá trị bản sắc Việt trên toàn cầu, đã đến lúc nhiều doanh nghiệp Việt hơn nữa dám thoát khỏi mô típ bản sao của phương Tây và xây dựng những thương hiệu đậm đà bản sắc Việt.
Rethinking Design
The design bug is catching on in a big way in Asia, with even governments embracing the role of design in policy. Here are two photos to sum up the two years and our thoughts on how designers should evolve as we enter 2013.
Vietnam is going to mimic the growth of another Asian giant – South Korea
Lawrence Chong shared key insights with Babylons in an interview on building Vietnamese global brands that can stand the test of time.
A place in history: Why building meaningful properties is essential to shaping Asia’s future
We often miss the opportunity to use architecture and urban planning to design our future. Here are a few ideas on how to develop properties that will contribute to a unique Asian identity.
Why Trademark Registration Is Not Enough
Lawrence Chong shares key insights on how to protect Vietnamese export products.