ExperienceCORE™
Create a unique product through an integrated approach unifying business, organisation and design thinking to gain a strategic advantage through innovation and design
Most organisations struggle to create new experiences because they are always mixing with the usual crowd who look at issues in the same way. People engage us because they want a different view and quite frankly the competition is getting better and so the old ways ain’t working anymore.
Our Approach
Service and product transformation through innovation and creative thinking to reshape perception and service engagement.
Tweet Line: Familiarity can be a dangerous companion because when you assume you know, you actually know little.
Creating a new brand
Having served clients in challenging industries in 17 cities around the world enables us to look at ideas with seasoned perspectives. When this experience combines with the power of business and the magic of design, the effect is astounding.
Transforming a product experience
In a world inundated by products, quality is no longer enough. You need a revolutionary experience to stand out. We take an in-depth look at business processes to see if they are in sync with the desired brand experience. This insight into the inner workings of the organisation allows us to design game-changing product experiences.
Transforming customer service experience
Great serving experiences are about strong beliefs and holistic process design. Most service experiences fail, because the staff are neither part of the creative process nor empowered to add value. By renewing the service model and then redesigning processes and experiences, we help brands find more effective ways to convert customers into advocates.
Challenges
- Unclear probability
- Inability to realise vision
- Lack of proposition to attract investors
- Low differentiation
Situation
- New business
- New product
- New service
- New retail concept
Outcomes
- Minimise start-up risk
- Differentiated intellectual property
- Strengthen revenue opportunities through business model design
- Gain quick acceptance with perceived global status
- Differentiated customer service experience
Services
- Business Model Review
- Purpose Model Design
- Brand Experience Design
- Product Experience Design
- Service Experience Design
Winning by Design
