Establishment of Consulus Lanka, a full-fledged member of Consulus Global Network

Nov 7, 2017 | English, Events, News & Updates, Sri Lanka

3 min read

Sri Lanka – In response to the relentless speed of change and the impending disruption that industry 4.0 will bring to business and global community, Hummingbird International which served as a representative of Consulus, has been upgraded from a representative role to being a full-fledged partner firm in the Consulus Global Network.



Hummingbird International has extensive experience supporting Sri Lankan companies on critical organizational design and development areas. Whilst these initiatives continued to connect people with their organizational strategy, the next natural progression of re-imagining and realizing the organizational existential purpose to prepare for the coming industrial revolution becomes increasingly essential.



For this urgent reason, Hummingbird has taken the bold step to become an accredited and full-fledged member of Consulus who has extensive experience in helping companies transform their business models through innovation.  Our Consulus Lanka consultants will look forward to providing innovative solutions to Sri Lankan companies on their transformational journey to become more relevant in the future. “In partnership with other Consulites present in 11 countries from Brazil to Singapore, we will also look forward to add our Sri Lanka perspective to the network. While international in outlook, Consulus’ practical and integrated approach of combining business, organisational development and design is a good fit for the business realities in Sri Lanka”, said Mr Shiraz Latiff who will lead as CEO for Consulus Lanka.

“Leveraging on the Consulus experience (spanning over 20 cities and helping companies with an aggregated turnover of $5.2 billion), Consulus Lanka will be able to bring to this country the tested innovation methodologies and expertise. Consulus Lanka will have consultants accredited by Consulus Global and would offer to Sri Lankan companies quality organisation transformation solutions by Sri Lankans and supported by global experts” said Lakshini Kurukulasooriya, COO of Consulus Lanka.

“We are extremely happy to see Shiraz take this step to establish Consulus Lanka as a full-fledged member of our global network. As an innovation consultancy inspired by the thinking of the Economy of Communion, our principal approach in transforming companies is to enable unity which becomes the glue that unites different stakeholders, leaders, employees and the community for sustainable change. In a similar way, now that Consulus Lanka is a full-fledged member and not a representative, we look forward to Sri Lankan Consulites, making a contribution to our global network in terms of sharing their know-how and work on projects globally.” said Mr Lawrence Chong, CEO of Consulus.

“The establishment of Consulus Lanka is a strong positive move for Consulus growth in South Asia as we can now tap on to Sri Lanka’s bright and talented young people to expand our work internationally. We also see that Consulus Lanka can serve as one of our global centres for excellence ” said Ms Rita King, Regional Director of Consulus South Asia Regional Circle.

Consulus Lanka will be based out of Colombo and is part of the South Asia Regional Circle in Consulus which includes Bangladesh and India .

Find out more about what Consulus Lanka can do for you here

About Shiraz, CEO of Consulus Lanka
Shiraz Latiff has over 28 years of commercial and industry experience, including twenty years at senior managerial level. His background is Strategic Marketing, Business Optimization and Leadership. He has been employed in a cross section of industry sectors, viz., hospitality, apparel, industrial machinery, financial services, information technology and banking.

Shiraz is a Chartered Marketer and a Fellow of The Chartered Institute of Marketing, UK. He holds a Masters in Business Administration from the Postgraduate Institute of Management, Colombo and an Advanced Diploma in Business Administration from the Association of Business Executives, UK. He is trained on Six Sigma Green Belt and Black Belt with emphasis on process optimization and innovation in the service industry to improve end- to-end customer service delivery. He is currently a doctoral candidate at the University of Bradford School of Management, UK. He is a visiting lecturer for Creative Marketing Strategies for MBA at the University of Kelaniya and a regular speaker at international and local conferences on contemporary themes in Marketing. He is a Past Chairman of the Chartered Institute of Marketing Sri Lanka Region and a Trustee of CIM UK representing the International Regions. He is the CEO of Consulus Lanka. He founded Hummingbird International as a Regional Knowledge House focusing on consulting, technology and outsourcing.  Consulus Lanka will be their dedicated consultancy vertical for the region.


About Lakshini Kurukulasooriya, COO of Consulus Lanka
Lakshini has an MBA from Durham University Business School UK and a Professional Postgraduate Diploma in Marketing from The Chartered Institute of Marketing UK. She is a Chartered Marketer and a Member of CIM UK, MSLIM and MIM (SL). With more than 15 years of progressive corporate experience in the Asian business context and overseas cross cultural exposure, she is capable of understanding the changing dynamics of the corporate world.

Her areas of expertise include Marketing Strategy, Market Entry/Development, Organizational Design, Market Research and Management Competency Development. Lakshini’s current assignment as a consultant involves facilitating corporates to identify their people profiles and their competencies based on the core values of the organization. This involves 9-Box Talent Identification and Classification, On-boarding and conducting Assessment Center activities and Competency development initiatives.

About Consulus
Consulus is a global innovation consultancy with multidisciplinary business and design capabilities. Since 2004, our UNIFY methodology has helped companies gain new capabilities and competitive advantage by redesigning their business models, organisational cultures and brand experiences. This enables them to sharpen their capacity to innovate and meet the challenges of Industry 4.0.

Our custom-built solutions have allowed our clients to increase revenue by over 138%, expand to overseas markets, develop new products and intellectual property and prepare the next generation of leaders to drive and sustain high-growth. Today Consulus is present in Singapore (World Centre), Argentina, Bangladesh, Brazil, Brunei Darussalam, India, Italy, Myanmar, Sri Lanka, Thailand, Vietnam.

Consulus is a member of the Economy of Communion.

Media contact for Consulus Lanka
Lakshini Kurukulasooriya
COO of Consulus Lanka

Media contact for Consulus
Kannon Kwan
Design Consultant

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