In comments to Marketing Magazine, Lawrence Chong, CEO of Consulus shared that we live in a time where there is immense room for cross pollination of industries and that’s where great experiences come in. A new CEO will need to be willing to experiment with partnerships and be willing to take risks.
He further added that companies can no longer afford to stop evolving and while Disney might have started out as a content company it has over the years evolved.
Read the full article on Marketing Magazine here.
