Chong is proud to witness the evolution of this award by serving as judge for the fourth time. This year, he was invited to sit on the Judging Panel for SPBA – Heritage Brands, SPBA – Maybank Regional Brands and SPBA – Special Merit.
“The award since its inception has been a reliable benchmark to promote brand excellence. May more Singapore Brands emerge to shape the world,” said Chong.
Inaugurated in 2002, SPBA, jointly organised by the Association of Small and Medium Enterprises (ASME) and Chinese-language daily Lianhe Zaobao, continues to recognise and honour Singapore brands that are developed and managed effectively through various branding initiatives. The winners of SPBA 2015 have been unveiled today at SPBA 2015 Press Conference.