Consulus and Roop partner to introduce business design into Bangladesh

Mar 31, 2016 | Bangladesh, English, Media, News & Updates, Singapore, SME

Singapore, 31 March 2016 – Global innovation and design consultancy firm Consulus has entered into partnership with an integrated advertising agency in Bangladesh, Roop, to help Bangladesh brands redesign for sustainable growth.

The partnership between Consulus and Roop was officially signed on March 31st, 2016 at The National Design Centre. Mr Lawrence Chong, Chief Executive Officer of Consulus and Mr Yusuf Hasan, Chief Executive Officer of Roop represented both companies. The DesignSingapore Council’s Executive Director, Mr Jeffrey Ho was the Guest-of-honour at the event.

Following this partnership, Roop will join the global network of Consulus and adopt Consulus methodologies of business design to serve Bangladesh entrepreneurs to help them build capacity for scalability, innovation as well as help them expand overseas.

“We continue to see potential in Bangladesh as there are many well-trained professionals and there is a wealth of cultural and artistic content that has not been harnessed for global branding and innovation,” Lawrence Chong, CEO at Consulus, said.

Through the approach of combining business, organisation and design, Bangladesh companies will be able to redesign their business and organisational models and design new products and customer experiences to shape the future.

“For the past 25 years, Roop has created hundreds of logos and brand designs. It’s time to bring our branding experiences to the world in a bigger way. I see potential in partnering with Consulus, in sharing their in-depth Asian knowledge in creating the right experiences for our brand,” Yusuf Hasan, CEO at Roop, said.

The methodologies of business design developed by Consulus has already been applied in businesses, government agencies and non-profit organisations in 18 cities throughout Asia for more than a decade. Consulus is headquartered in Singapore, alongside with its regional offices in nine countries including Vietnam, Brunei Darussalam, Sri Lanka, Myanmar, Thailand, Italy, Argentina, Philippines and Bangladesh.

About Consulus
Consulus is a global innovation and design consultancy with business management and multi-disciplinary creative capabilities. The firm specialises in helping companies, governments and non-profit groups achieve sustainable profit and growth by redesigning their organisations, business models and brand experiences. Its competitive advantage comes from the insights gleaned from reviewing companies in 18 cities throughout the Asia Pacific regarding their business and organisational models since 2004. Consulus has also influenced 5,000 Asian business leaders through its annual creative thought-leadership event, Shape the World Conference (, held around Asia. As of today, we have presence in Singapore (Global HQ), Vietnam, Brunei Darussalam, Sri Lanka, Myanmar, Thailand, Italy, Argentina, Philippines and Bangladesh.

About Roop
Roop, an integrated advertising agency, creates new stories, creates new connections. When it comes to brands, we get personal. Up close and personal. Forget ideas, forget facts and forget promises. Make your brand come alive. Let your history, philosophy and offerings breathe through a story and connect with your audience. Connect with your audience.

Media contact
Blair Nguyen
Strategy Consultant

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