Chong is proud to serve as a judge of SPBA for the fifth time. This year, he was invited to sit on the Judging Panel for SPBA – Heritage Brands, SPBA – Regional Brands and SPBA – Special Merit.
SME Articles
Consulus and Roop partner to introduce business design into Bangladesh
Global innovation and design consultancy firm Consulus has entered into partnership with an integrated advertising agency in Bangladesh, Roop, to help Bangladesh brands redesign for sustainable growth.
So You Think You Are Ready to Innovate
Innovation is a long journey that will involve many episodes of failures, fears and false starts. Here are some 3 essential elements, on how to take a realistic approach so as to reap sustained results from the process.
Interview with MoolahSense on solving financing issues for local businesses and entrepreneurs
The Columnist talked to Mr Lawrence Yong, Co-Founder & CEO of MoolahSense to find out more about how this platform could help local businesses and entrepreneurs to solve financing issues.
WB Land: Capturing the vision of tomorrow’s property market
Consulus developed a purpose model that was anchored to the group’s existing capabilities and at the same time identified a niche in the industry for WB Land to fill.
Personalising the Social Campaign
Learn how myVillage enjoys an increased base level of engagement, community feedback and reach which allowed it to mobilise an open audience for future Social Media engagement campaigns.
Catch ‘N Bite Sets Sail at Westgate Mall
Promising an indulgent, fast take-away seafood experience, Catch ‘N Bite focuses on bringing quality food at affordable prices to people at Westgate.
Announcing the Opening of Play at United Square by Tong Ming Xi
Singapore’s premier string gallery Tong Ming Xi opened their second retail store, Play, in partnership with Mandeville Conservatory of Music and...
ROS: In depth. On point.
The Oil & Gas industry is dominated by big players. How did Rotating Offshore Systems (ROS) rise up the B2B value chain and get awarded the Enterprise 50 Award for its Sustainable Business Model?
Lawrence Chong encourages Vietnamese companies to go overseas – Reported by VTC10
Lawrence Chong encouraged Vietnamese companies to go overseas on a 10 minute programme by Vietnamese news channel VTC10.
Catchbay, a new retail experience for anglers, launches in Singapore
SureCatch World launched a new retail concept for anglers known as Catchbay at their international headquarters. The 3000 square feet angler-centered retail experience is the first of its kind in Southeast…
Catching the Next Wave with Siow Chiang
Using the PurposeCore™ model, Consulus helped Siow Chiang and its house brands redefine its business strategy, institutionalise processes, transform organisational culture, and improve brand equity so that it could scale up and expand internationally.
