In comments to Marketing Magazine on the case of brand competition between sister companies of MyTeksi, Lawrence Chong, CEO of Consulus shared that cannibalising one’s own brand can be seen as more of a preemptive strike against its competitors.
Singapore Articles
The Entrepreneurial Side of Lee Kuan Yew
With purpose and entrepreneurial skills, Lee and his colleagues transformed an island of dire prospects into one of the world’s most powerful and promising city-state
Interview with MoolahSense on solving financing issues for local businesses and entrepreneurs
The Columnist talked to Mr Lawrence Yong, Co-Founder & CEO of MoolahSense to find out more about how this platform could help local businesses and entrepreneurs to solve financing issues.
Xây dựng văn hóa doanh nghiệp hiệu quả trong các công ty kỹ nghệ
Rất nhiều công ty kỹ nghệ ở châu Á đang bằng lòng với những công việc gia công và không đầu tư vào việc phát triển tài sản trí tuệ của mình thông qua văn hoá doanh nghiệp độc đáo.
Berita Harian features Consulus: Innovative consultancy firm more known outside Singapore
“If an entrepreneur wants to innovate, the first question we always asked what is the purpose because if the purpose is clear, the process of innovation will be smooth and will give a positive impact to sales performance.”
938 Live Interviews Lawrence Chong on Branding
Consulus CEO, Lawrence Chong, was recently interviewed on 938 Live’s morning programme, “Small Talk, Big Returns”, where he shared his views on the common misconceptions on branding. Read the full transcript.
The Interview by Radio 938 Live about Consulus
Lawrence Chong, CEO at Consulus, was interviewed by Singapore news radio station, 938 Live on their morning programme, “Small Talk, Big Returns”. Chong shared his views on the common misconceptions on branding, contrasting them with Consulus’ inside-out method. Below is a transcript of the whole interview, broadcast over three days from 8 to 10 April, 2013.
3 Ways to Design a Shared Identity
New ideas on how companies can leverage brand identity to unite and inspire employees, build their knowledge base and sustain gains from innovation.
Catchbay, a new retail experience for anglers, launches in Singapore
SureCatch World launched a new retail concept for anglers known as Catchbay at their international headquarters. The 3000 square feet angler-centered retail experience is the first of its kind in Southeast…
Retail Armageddon: Falling to the Intelligent Consumer
Selling value to the smart consumer gets increasingly challenging as they can easily search for the best deal in town. How do brands then serve this new breed of smart consumers?
The Udders Ice Cream Experience: An Interview with Wong Peck Lin
Wong Peck Lin, co-founder of Udders Ice Cream, tells us how they innovated to make the ice cream eating experience fun, innovative and energetic.
FotoHub: Finding Success in a Sunset Industry
Digital technology and the internet transformed the playing field for photo printing labs. Find out how E50 and SPBA winner FotoHub capitalised on this inevitable trend.