Chong is proud to serve as a judge of SPBA for the fifth time. This year, he was invited to sit on the Judging Panel for SPBA – Heritage Brands, SPBA – Regional Brands and SPBA – Special Merit.
Singapore Articles
Why is Verizon paying US$4.8 bln for the struggling Yahoo? – Consulus comments on Marketing Magazine
In comments to Marketing Magazine on the acquisition of Yahoo by Verizon, Lawrence Chong, CEO of Consulus, said the acquisition marks the end of an era and Yahoo’s decline should be served as a warning to brands who claim to be disruptive today without actually being so.
The demise of the California Fitness brand – Consulus comments on Marketing Magazine
In comments to Marketing Magazine on the demise of the California Fitness brand in Singapore, Lawrence Chong, CEO of Consulus, attributes the brand’s downfall to stiff competition.
Tong Ming Xi opens The Signature Experience @ The Esplanade
Tong Ming Xi opens The Signature Experience at the Esplanade. This is a first of its kind retail experience for instruments in partnership with the Band World.
Official opening of The FIND
For many of us, food is not an end in itself. It’s a way to find oneself, to be with friends, to discover new senses, or to recall a moment. This is at the heart of our concept: The Find.
Consulus to host workshop at Healthcare World Asia 2014
Lawrence Chong, CEO of Consulus to share insights about hospital brand management at the upcoming Healthcare World Asia 2014.
CEO to share insights at Frost & Sullivan’s Growth, Innovation & Leadership Congress 2014
Lawrence will share insights on how he is helping CEOs of Asian firms transform their companies to be more innovative from the inside-out
Spring Maternity appoints Consulus for Business and Brand Innovation.
Spring Maternity, Singapore’s leading specialty maternity and baby retail chain, has appointed Consulus to review and transform its business model and brand experiences.
Media Comments about Zouk by CEO of Consulus
In comments to Marketing Magazine, Lawrence shared that Zouk had become an establishment in its own right. In terms of positioning Singapore as a...
WCD Signatory: Hong Kong Broadband Network (HKBN)
Hong Kong Broadband Network (HKBN) isn’t afraid to break market norms as it seeks to change the telecommunications landscape in Hong Kong.
When Being Right Isn’t Enough
In today’s world, it is very difficult for any brand to score points over their competitors. Are you prepared to commit to greater creativity in order to stand out?
The Desirability for Design in Organisations
Low Cheaw Hwei, Head of Product and Service Design for Philips, shares his thoughts on how having a desire to include design in business can benefit organisations.