Lawrence Chong, CEO of Consulus, shared experiences and insights on how design is a key driver of innovation, and how it has a transformative impact on individuals and corporations, creating game-changing possibilities for a better world, at the Innovation by Design Conference 2017 in Singapore on March 8.
“My view is the government can assist but the business owners will need to adopt an open mindset to change and take relevant risks to reinvent themselves,” said Lawrence Chong, CEO of Consulus.
As hard as it is, we need to take a moment to step outside ourselves, view the world through the eyes of our opponents, see what they see, understand their fears, concerns and motivation.
It is not a coincidence that many Asian brands do consider Singapore as a logical platform to launch their global branding initiatives.
Understanding and defining the impact of design when it is not used as a tool for expression, but rather as a tool for growth, has been our life’s work.
Today, Consulus is proud to join fellow Singaporean firms in celebrating our Nation’s Golden Jubilee.
In comments to Marketing Magazine on the case of brand competition between sister companies of MyTeksi, Lawrence Chong, CEO of Consulus shared that cannibalising one’s own brand can be seen as more of a preemptive strike against its competitors.
With purpose and entrepreneurial skills, Lee and his colleagues transformed an island of dire prospects into one of the world’s most powerful and promising city-state
The Columnist talked to Mr Lawrence Yong, Co-Founder & CEO of MoolahSense to find out more about how this platform could help local businesses and entrepreneurs to solve financing issues.
Gim Hin Lee Pte Ltd, a Singapore company that specialises in the manufacture and distribution of baking ingredients and equipment has appointed...
Without a plan to succeed post-merger, all ambitions and good intentions for any deal will come to nought
Frost & Sullivan Coporate Challenge or ‘Frost the Trail’ as it is popularly known will be holding it’s 10th edition in 2015. This event encourages the corporate sector to unite for worthy causes as well as to build stronger ties within the business community. The Columnist had the opportunity to talk with a representative of Frost & Sullivan about why the event is important for the community.