Singapore Articles

Rất nhiều công ty kỹ nghệ ở châu Á đang bằng lòng với những công việc gia công và không đầu tư vào việc phát triển tài sản trí tuệ của mình thông qua văn hoá doanh nghiệp độc đáo.

“If an entrepreneur wants to innovate, the first question we always asked what is the purpose because if the purpose is clear, the process of innovation will be smooth and will give a positive impact to sales performance.”

Consulus CEO, Lawrence Chong, was recently interviewed on 938 Live’s morning programme, “Small Talk, Big Returns”, where he shared his views on the common misconceptions on branding. Read the full transcript.

Lawrence Chong, CEO at Consulus, was interviewed by Singapore news radio station, 938 Live on their morning programme, “Small Talk, Big Returns”. Chong shared his views on the common misconceptions on branding, contrasting them with Consulus’ inside-out method. Below is a transcript of the whole interview, broadcast over three days from 8 to 10 April, 2013.