Lawrence will share insights on how he is helping CEOs of Asian firms transform their companies to be more innovative from the inside-out
Singapore Articles
Spring Maternity appoints Consulus for Business and Brand Innovation.
Spring Maternity, Singapore’s leading specialty maternity and baby retail chain, has appointed Consulus to review and transform its business model and brand experiences.
Media Comments about Zouk by CEO of Consulus
In comments to Marketing Magazine, Lawrence shared that Zouk had become an establishment in its...
Regional leaders move to redefine the Asian brand at the 4th Shape the World Conference
When you talk about growing a brand, it’s not just about the look and feel but it’s how you change business practices and how you go about implementing and executing on your business imperatives.
Regional leaders to meet at 4th Shape the World Conference on building Asian brands
This gathering acts as a platform for promising Asian leaders to re-imagine their business models and find relevant partners in order to achieve a sustained competitive advantage.
Moving Forward with ‘Panache’
“It is no longer acceptable to disregard the systems in place. Let’s get together and make this change possible,” Colin Thoms, Managing Director at Fast Flow
Omega Integration debuts at OGA 2011
The success of the rebranding exercise is not about whether the internal and external stakeholders like the new logo but about whether they are willing to live out the meaning behind this visual presentation.
Round Table Discussion: Design Leadership in Asia
Lawrence Chong, Director for Strategy at Consulus, joined Interior Design Confederation Singapore IDC(S) and other industry stakeholders in a round table discussion to engage the local industry, in July 2011 at the Wilkhahn showroom.
Tong Ming Xi: The String Experience Refined
The company, known as Ambercraft Violins before being renamed after its founder, underwent a total rebranding to define its business value and chart a new direction for its brand.
Cyclect: Engineering services group offers integrated solutions to meet growing needs in Asia
Local engineering services group Cyclect reached a significant milestone on 25 March with the launch of an enhanced business structure and brand experience, moving toward greater integration in delivering customised solutions for marine, infrastructure and clean energy.
CSSi: Local tape distributor moves into medical industry, expands beyond distribution
Local Singapore firm CSS Industrial (CSSi) has reached a significant milestone by launching their new business model and brand experience.
myVillage: Carnival marks return of beloved Serangoon Garden hangout
A beloved Serangoon Garden hangout will return from a two-year hiatus with a bang.