Seminars Articles

The talk gave participants a unique perspective on what true branding is about, probing them to think about their intrinsic values and how these are reflected in the values of their respective companies. This was the initial step in shaping a purpose-led brand – a concept that was unfamiliar to most of the participants.

When you talk about growing a brand, it’s not just about the look and feel but it’s how you change business practices and how you go about implementing and executing on your business imperatives.

This gathering acts as a platform for promising Asian leaders to re-imagine their business models and find relevant partners in order to achieve a sustained competitive advantage.

The Shape the World Conference (STWC) titled “Time to build iconic product brands for Vietnam” was focused on changing...