Shape the World Conference 2012 is back in its fifth year in Singapore. On 22 October 2012, we...
Seminars Articles
Upcoming: Culture Design Workshop
On 17th August 2012, the Culture Design Workshop will take place at the 20th floor of Charmvit Tower, 117 Tran Duy Hung, Hanoi, Vietnam to help Vietnamese business leaders design an innovative and collaborative corporate culture to shape the world.
Build Bangladeshi Brands that shape the world
Dhaka (21/03/2012) – Consulus was invited to North South University, Dhaka, Bangladesh to share...
How Design Transforms Product Value
From the iPod to Evian water, we see the persuasive power of design in determining price points and user experiences. The challenge…
Why customer is not king when it comes to service
When you think about customer service in your company, what comes to mind? Frequent training sessions to drill into them your…
Can Asia become the new centre for graphic design? It’s up to us.
The world came very close to its worst recession this century but thanks to largely vibrant and strong Asian economies, it narrowly averted that fate.
Upcoming: Why customer is not king when it comes to service
Are you interested in developing a brand-led customer service strategy? Join our next workshop on 21 January at SCCCI…
Web Presence Today, Business Advantage Tomorrow
As people’s dependence on the Internet continues to rise, it only makes business sense for companies to develop online strategies. Unfortunately…
No Name, No Game
In a competitive marketplace, every company regardless of size wants to be as distinctive as possible, starting with its name. However, creating a brand name goes beyond stringing..
If Insiders Can’t Embrace Your Brand, Outsiders Never Will
A truly winning brand is built from the inside out and becomes a way of life that insiders believe in and embrace. When the people within a company…
A Brand Without Purpose Is a Brand Without Future
A brand without purpose will not have longevity. Some founders subconsciously limit their growth, because they are unable to see their brand’s role…
A Start-up’s Journey to Brand Success
Branding exercises are perceived as projects for the big players and multinational companies. Having the need to be frugal, how then can a…