With corporations like Apple and Nestle holding more power than nations and religion, there is a dire need to build strong brands. As a platform for emerging Asian leaders…
Seminars Articles
Để trở thành 1% hình thành tương lai của Việt Nam, hãy tham gia ConsulusCIRCLE
Vào ngày 04 tháng 10 năm 2012, ConsulusCIRCLE đầu tiên tại Việt Nam sẽ diễn ra tại tòa nhà Charmvit, Hà Nội, nhằm khuyến khích các lãnh đạo doanh nghiệp Việt Nam xây dựng một cộng đồng được dẫn dắt bởi mục đích để thực sự hình thành tương lai của Việt Nam.
Be the next 1% of Vietnam, Join ConsulusCIRCLE
On 4th October 2012, the 1st ConsulusCIRCLE will take place at Charmvit Tower, Hanoi, Vietnam to encourage Vietnamese leaders to build purpose-led communities to truly shape the future of Vietnam.
Regional leaders move to redefine the Asian brand at the 4th Shape the World Conference
When you talk about growing a brand, it’s not just about the look and feel but it’s how you change business practices and how you go about implementing and executing on your business imperatives.
Regional leaders to meet at 4th Shape the World Conference on building Asian brands
This gathering acts as a platform for promising Asian leaders to re-imagine their business models and find relevant partners in order to achieve a sustained competitive advantage.
Time for Vietnam to have its own iconic product brand
The Shape the World Conference (STWC) titled “Time to build iconic product brands for Vietnam” was focused on changing the mindset of CEOs and...
Round Table Discussion: Design Leadership in Asia
Lawrence Chong, Director for Strategy at Consulus, joined Interior Design Confederation Singapore IDC(S) and other industry stakeholders in a round table discussion to engage the local industry, in July 2011 at the Wilkhahn showroom.
Xây dựng và phát triển giá trị thương hiệu doanh nghiệp
Với mục đích giúp hình thành Thế giới, Consulus giới thiệu buổi hội thảo này nhằm giúp các doanh nghiệp xuất khẩu Việt Nam thoát ra khỏi vòng luẩn quẩn liệu sản phẩm gắn liền với một bản sắc Việt Nam thuần túy có đem nhiều lợi ich hơn trong việc tạo dựng thương hiệu xuất khẩu độc đáo.
Will Vietnam Shape the World?
Business model, corporate culture and leadership, not flashy logos or advertising campaigns, were the keys to a brand’s success.
Symbols, Icons and Brands: How Design Builds Longevity
Consulus Director for Strategy Development Mr. Lawrence Chong was invited to speak at the HPAIR 2010 Asia Conference Seminar.
Sustainable Branding: BODW 2010 Forum, Shenzhen
Consulus was given the opportunity to share with over 200 professionals the notion of Sustainable Branding. This was during the Business of…
Can Chinese brands shape the world?
Today’s business is changing at a rapid pace, making marketing-led strategies obsolete. In a sophisticated economic situation…