Past Seminars Articles

Sustainable Branding: BODW 2010 Forum, Shenzhen

Consulus was given the opportunity to share with over 200 professionals the notion of Sustainable Branding. This was during the Business of…

Can Chinese brands shape the world?

Today’s business is changing at a rapid pace, making marketing-led strategies obsolete. In a sophisticated economic situation…

Why customer is not king when it comes to service

When you think about customer service in your company, what comes to mind? Frequent training sessions to drill into them your…

Can Asia become the new centre for graphic design? It’s up to us.

The world came very close to its worst recession this century but thanks to largely vibrant and strong Asian economies, it narrowly averted that fate.

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Regional leaders move to redefine the Asian brand at the 4th Shape the World Conference

Dec 2, 2011 | Past Seminars, Seminars, Singapore

When you talk about growing a brand, it’s not just about the look and feel but it’s how you change business practices and how you go about implementing and executing on your business imperatives.

Regional leaders to meet at 4th Shape the World Conference on building Asian brands

Nov 15, 2011 | Brunei, Events, Past Seminars, Philippines, Seminars, Singapore

This gathering acts as a platform for promising Asian leaders to re-imagine their business models and find relevant partners in order to achieve a sustained competitive advantage.

Time for Vietnam to have its own iconic product brand

Sep 29, 2011 | Past Seminars, Seminars, Vietnam

The Shape the World Conference (STWC) titled “Time to build iconic product brands for Vietnam” was...

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