On the last day of the summit, Lawrence Chong, CEO at Consulus exhorted Asian CEOs to build better Asian companies, making a more equal contribution to development in the emerging world. His presentation titled “Building purpose-led Asian companies to meet the obligations of a changing world”
Without clarity of purpose a company will waste ever limited resources. A company without the...
The talk gave participants a unique perspective on what true branding is about, probing them to think about their intrinsic values and how these are reflected in the values of their respective companies. This was the initial step in shaping a purpose-led brand – a concept that was unfamiliar to most of the participants.
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